The cross-code sports star’s latest project has hit the market, and she already has two more on the way.
Former rugby league and rugby union player Allana Ferguson has put her lakefront family home in the Illawarra on the market with a $2 million price guide.
The four-bedroom, two-bathroom new build at 35 Purry Burry Avenue, Primbee has been listed for sale after the Channel Nine commentator received offers that were too good to ignore following a content series documenting the build.
Allana Ferguson’s newly-built family home has been listed for sale. Picture: real<a href="https://industrymovement.com/real-estate-tax-revenue-falls-45/” title=”Real estate tax revenue falls 45%”>estate.com.au/buy
Ferguson represented Australia in rugby sevens before switching codes to rugby league, playing for Australia, NSW and the Cronulla Sharks before retiring after four ACL injuries.
Now a mainstay in Nine’s commentary team across both codes, Ferguson has also turned property into a side hustle, sharing the project on Instagram and using it as a stepping stone for her next move.
The property has been designed to capitalise on views of Lake Illawarra. Picture: realestate.com.au/buy
“I love creating and having something aside from football commentary to put my energy into,” she told realestate.com.au.
“I grew up with my mum building and flipping homes. I saw her do it as a kid and was always super interested to invest and make my way in property.”
Positioned across the road from the Lake Illawarra foreshore, the home was built to capture water views from the open-plan kitchen, dining and living area upstairs.
The main bedroom is on the top floor, with three more bedrooms downstairs, as well as an additional living room that opens onto an alfresco area and pool.
It includes an open-plan kitchen, dining and living area on the top floor, as well as the main bedroom. Picture: realestate.com.au/buy
“Because we are right on the lake, you’ve got views right across Lake Illawarra, that’s why we went for the reverse living,” she said.
“The sunsets in particular from that block are exquisite. You need to be at this property at dusk to understand everything it has to offer.”
Juggling a high-pressure role, the arrival of her third child and a house build while documenting every step, Ferguson found herself in the exactly the kind of chaos she admits she’s built for.
“I was writing emails and making house selections between 1:00am and 3:30am, then we’re up at 5:00am,” she said.
“It’s so hectic but anyone that knows me knows I thrive on chaos, having too much to do and no time. It was highly stressful but they’re the chaotic situations I strangely thrive in.”
Although the property was intended to be the young family’s base for a few years, Ferguson said the response on social media prompted them to capitalise on the momentum the series generated and test the market.
The lower level includes three more bedrooms and an additional living area. Picture: realestate.com.au/buy
Selling agent Bradley Dryburgh of HodderBorg said the property was ideal for families seeking a low-maintenance property where they can entertain and unwind.
“They’ve done a really beautiful job and every detail has been thought of,” he said. “It’s a wonderful house. It’s incredibly tranquil and private.”
He said lakefront living in the Illawarra was often overshadowed by the region’s better-known beaches, which are just a short drive away.
“In the Illawarra we’re fascinated by being beachfront but there’s this beautiful pocket of the region that sits right on the lake,” he said.
The house opens onto an alfresco area and pool. Picture: realestate.com.au/buy
Ferguson said the home would also appeal to busy professionals based in Sydney looking for an escape from the fast pace of city life.
“A huge market we wanted to tap into and show the property to was people living in the chaos of Sydney looking for somewhere to go on the weekend not have to travel too far,” she said.
“It’s such a safe spot. Being upstairs and watching my kids wandering across the road and kicking a footy at dusk is my favourite time of day. You can’t feel anything but lucky watching that.”
The property is positioned across the road from a reserve on the Lake Illawarra foreshore. Picture: realestate.com.au/buy
With their home on the market, Ferguson said she already has her sights set on what comes next.
“We’ve got two more lined up to go; they’re also both down the coast,” she said.
“One is a renovation, so not a new build, and then the following one is even further down the coast which will be a group project with my parents. That will be both a new build and renovation of an existing home.”
