Omoda’s booth at the “Ecosystem Product Exhibition and Sale,” held in Wuhu, China, drew a global audience wanting to get a glimpse of the automotive brand’s latest developments. As a highlight of the “2023 Omoda International User Ecosystem Co-Creation Conference,” the exhibition showcased the comprehensive achievements of Omoda’s user ecosystem and the latest developments in premium peripherals, introducing a novel concept of user co-created ecosystems and a new LOHAS paradigm “Beyond the Car.” LOHAS stands for “Lifestyle of Health and Sustainability,” describing an emerging new lifestyle that is defined by attention to health and well-being, and environmental sustainability.
The Omoda booth at the exhibition on Oct. 15, was brimming with technological allure, offering an immersive experience space adorned with charging stations, drones, and land skateboards. Omoda’s extended range of products enveloped various categories including digital technology, apparel, and outdoor sports, captivating the younger audience with trendy and quality items.
Embodying the low-carbon travel ethos, Omoda’s debut bicycle, a derivative premium product, became the darling of the exhibition, enticing numerous users to test ride. This bicycle also featured in Omoda’s “Charitable Cycling” event on Oct. 17, accompanying thousands of users from more than 30 countries in a stylish, low-carbon flash mob.
It was not just the cool peripherals that drew attention; the Omoda 5 and Omoda E5, star vehicle models exuding futuristic aesthetic dynamics, also garnered admiration and applause from the exhibition attendees.
“From products to premium items, Omoda aligns profoundly with the contemporary youth’s lifestyle, extending its touchpoints into every aspect of users’ lives, offering diverse choices and leading a new LOHAS paradigm for the young generation,” a statement said.
During the exhibition, Omoda also held a brand ecosystem launch event, formally announcing a brand ecosystem based on user co-creation and value sharing.
“Our theme for the release event is to break boundaries, transcend traditional automotive operational concepts, and craft lifestyle attitudes and personalized leisure circles with distinct individuality. We wish the connection with our users to begin with the car but not be confined to it,” said Omoda CEO Shawn Xu. Omoda adheres to a user-centric philosophy, placing users at the forefront of decision-making, transforming them into co-creators of the Omoda brand ecosystem and sharers of its ecological value.
Presently, Omoda has launched in 14 global markets, employing its unique aesthetic language and intelligent connectivity technology to bridge the present and future and establish itself as the vanguard of crossover SUVs in the eyes of the youth. In the future, guided by the co-creation and sharing ecological strategy, Omoda aims not only to build excellent cars for users but also to enhance their welfare. The brand is committed to transforming the relationship between cars and people, aspiring to become a “partner with attitude” for its users.
