LOS ANGELES (CelebrityAccess) — Digital ticketing company True Tickets announced a new partnership with the The Music Center in Los Angeles, one of the nation’s largest performing arts centers.
The deal will see True Tickets provide digital event ticketing services to for The Music Center’s slate of performances and cultural events, curated by its in-house programming division, TMC Arts.
Located in Downtown Los Angeles, The Music Center’s campus includes four noted theaters — the Dorothy Chandler Pavilion, Ahmanson Theatre, Mark Taper Forum, and Walt Disney Concert Hall — along with outdoor performance and event spaces such as Jerry Moss Plaza and Gloria Molina Grand Park.
“Partnering with True Tickets allows us to offer our audiences a more streamlined, secure ticketing process,” said Bonnie M. Goodman, senior vice president of marketing and communications for The Music Center. “As we celebrate our 60th anniversary in 2024, this partnership reflects our ongoing commitment to innovation and inclusivity, ensuring our guests can more easily and securely access tickets for both our dance residencies and the diverse array of TMC Arts events we present each year.”
Ken Lesnik, head of business development at True Tickets, added: “We are thrilled to join forces with The Music Center. Our technology is designed to protect patrons from the growing threat of ticket scams, while also providing an efficient and seamless ticketing experience. This partnership represents a significant step forward in ensuring that audiences can focus on enjoying world-class performances and experiences for which The Music Center is known.”
