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Want to close more deals? Then you can’t rely solely on your sphere of influence and networking to meet new clients and build your pipeline. Our team of experienced real estate agents reviewed the top real estate lead generation companies to help you get more real estate leads. These lead gen companies find qualified real estate leads that are actively buying and selling now — using the latest tech, like AI and predictive analytics.
We pinpointed the top real estate lead generation companies for 2024 based on their cost, the lead quality they provide, whether their leads are high- or low-funnel, and whether those leads are exclusive to you. In this article, we review nine exceptional real estate lead generation companies that can supercharge your lead generation efforts and get you to the closing table faster (and more often).
Market Leader
Best for full-service marketing suite + exclusive real estate leads
As its name suggests, Market Leader is known for offering a complete marketing suite with features like email and SMS marketing services, lead capture forms, and a built-in lead management CRM. The company provides in-house advertising experts who send leads exclusively to you, streamlining lead management and marketing efforts.
Market Leader is a strong option for real estate professionals seeking lead generation and marketing solutions. Its full marketing suite and real estate lead exclusivity set it apart, although it would stand out even more if it offered concierge service and a free trial option. Users have praised its efficient CRM capabilities but noted challenges with lead responsiveness in some cases.
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Pricing- Professional for Agents: $139 per month
- Professional for Teams: $139 per month plus additional per-user charges
- Business Suite for Brokers: $139 per month plus additional per-user charges
- Network Boost: Around 40+ leads for as little as $350 per month
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Pros + ConsPros:
Cons:
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Features- Automated workflow
- Social media integration
- Customizable reports
- Network Boost helps generate leads through social media ad campaigns
- HouseValues helps you get leads from a desired ZIP code
- Leads Direct helps run pay-per-click advertising campaigns
Exclusivity: Yes
Trial period: No
Contract requirements: Six-month minimum
SmartZip
Best for seller leads
SmartZip uses predictive analytics to predict likely sellers 6 to 12 months in advance, offering a first-mover advantage in tight inventory markets. The company provides robust marketing and nurturing tools, including a CRM with real estate lead data, home valuation landing pages, direct mail campaigns, a comparative market analysis tool and more.
SmartZip primarily benefits experienced listing agents, yet any agent willing to nurture seller leads can thrive with this platform. To generate real estate leads, SmartZip employs predictive analytics that sifts through consumer data from sources like credit card companies, market data from MLS, and other demographic data. Real estate agents using SmartZip gain immediate access to its CRM populated with this data. This dashboard will show a list of property owners in the agent’s target area based on the client’s likelihood to sell within the next 18 months. Armed with this data, agents can streamline their outreach efforts and focus on sellers who are ready for their services.
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PricingStarting at $500 per month, with an average monthly spend of $1,000
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Pros + ConsPros:
Cons:
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Features- Predictive analytics
- Smart CRM
- Direct mail campaigns
- Home valuation landing pages
- CMA tool
- CheckIn app
- Local trend reports
Exclusivity: No
Trial period: No
Contract requirements: Annual contract is required
Offrs
Best for finding seller leads (without a contract)
Offrs was one of the first companies to offer AI-powered predictive analytics to find likely sellers based on hundreds of data points. Their latest feature, RAIA, is a ChatGPT-powered conversational chatbot that’s been trained by licensed real estate agents to qualify and nurture your inbound leads for you, converting them into clients. You can jump in when you’re ready for more personal communication with the most qualified real estate leads. With the available ROOF upgrade, you can leverage a team of licensed Inside Sales Agents (ISAs) to help qualify and convert your leads.
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PricingStarts at $499 per month for exclusive leads. The no-contract option is more expensive than the 12-month contract option. Visit Offrs to request a demo and get their latest pricing.
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Pros + ConsPros:
Cons:
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Features- Uses AI to analyze data & market trends to identify likely sellers
- RAIA AI qualifies leads via SMS, email, or web chat
- AI is trained by licensed agents & ISAs
- AI predictive lead scoring
- Available ROOF upgrade means ISAs will call leads for you
Exclusivity: Yes, with an additional cost
Trial period: No
Contract requirements: Month to month
Catalyze AI
Best for exclusive, inherited-property seller leads
Catalyze AI utilizes
Catalyze AI is our top choice for inherited property or probate leads. Probate leads represent an estimated $69 billion in annual property sales in the U.S. The company uses real-time data to identify inherited properties in your area. It deploys predictive analytics to identify, with a high degree of accuracy, the most highly motivated inheritance leads before they end up in probate court.
While the company doesn’t provide marketing tools, its predictive analytics technology puts you considerably ahead of your competitors. These real estate leads are often eager to sell, making them highly valuable — especially for such an affordable product. However, leads may take time to close, and the service isn’t available in all markets. This company is best suited for experienced listing agents familiar with the probate process.
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PricingStarts at $360 per month for 30 leads ($12 per lead for homes under $1 million; $15 for higher-value homes)
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Pros + ConsPros:
Cons:
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Features- Predictive analytics technology (finds leads before standard competitors)
- User dashboard to monitor new leads
- Radius-based leads within 50 miles from you
Exclusivity: Yes, exclusive listing leads get pushed to your platform.
Trial period: No, but select discounts may be available (must inquire)
Contract requirements: Can cancel at any time
Zillow Premier Agent
Best for buyer leads based on location
As a major player in the real estate industry, Zillow is hard to overlook. The company has the resources to invest heavily in SEO, UX, and UI, and as a result, Zillow dominates Google search results. Its easy-to-use interface makes it a top choice for consumers searching for properties. That’s good news for agents and brokers looking to attract real estate leads.
Zillow Premier Agent (ZPA) is Zillow’s paid advertising program that connects agents to buyer leads. Zillow Premier Agent offers enhanced visibility to its members on Zillow’s platforms, giving ZPA agents priority placement in property listings, plus exclusive access to real estate leads. The platform’s high traffic volume, effectiveness and straightforward CRM make it a top choice for lead generation.
Agents do pay for these leads, with Zillow’s “Zillow Flex” now taking a percentage of commissions from referred leads. While Zillow offers significant exposure and reach, some industry insiders argue the company prioritizes “Flex” over “Premier Agent” partners. Nonetheless, if you want to cast a large net, Zillow Premier Agent can help you reach more real estate leads in your area.
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PricingDepends on the ZIP code — around $20 to $60 per lead. Unfortunately, Zillow isn’t very transparent about the cost of leads through their Zillow Premier Agent program. It depends in large measure on your market.
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Pros + ConsPros:
Cons:
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Features- Automatic lead placement in Zillow’s CRM
- Priority status when claiming properties on Zillow
- Ease of automating follow-ups for lead conversion
Exclusivity: No
Trial period: No
Contract requirements: Vary
Ylopo
Best for AI-powered lead generation & conversion
Ylopo uses dynamic home search, home valuation and AI-powered video ads to drive real estate leads to landing pages on a custom-branded IDX website. Once leads are generated, they are qualified, converted and nurtured using Ylopo’s proprietary AI text and AI voice assistants.
Trained on over 50 million conversations on the company’s platform, Ylopo’s AI assistants boost response rates that can rival human agents — with the added benefit of being available to respond to inquiries 24 hours a day, seven days a week. While it remains to be seen whether consumers will eventually sour on AI marketing, we think its adoption in the industry is inevitable. As an early adopter and current industry leader in AI, Ylopo’s AI lead generation solutions are ideal for tech-savvy agents, teams, and brokerages who want to be on the cutting edge of lead generation technology.
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PricingStarts at $395 per month + ad spend.
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Pros + ConsPros:
Cons:
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Features- AI-powered text and voice assistants
- IDX lead generation websites
- Sophisticated demographic ad targeting
- Seller leads generated from buyer ads (buy/sell leads)
- Mission control dashboard to monitor + adjust ads
Exclusivity: Yes
Trial period: No
Contract requirements: Six-month minimum
RealGeeks
Best affordable, all-in-one lead generation solution + website design
Real Geeks offers a robust solution for real estate lead generation, CRM, IDX website design and all-around marketing suitable for single agents, teams and brokerages. In addition to their IDX website and CRM lead generation platform, Real Geeks offers advanced feature upgrades like an AI chatbot to help engage real estate leads and a downloadable property search app for your clients with a 4.7 rating in the Apple App Store.
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PricingStarts at $299 per month cultivation, designed to help agents scale their businesses effectively, SEO happy hours to help customers improve real estate lead generation
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Pros + ConsPros:
Cons:
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Features- IDX real estate websites
- Real Leads campaign manager and lead generator
- Home valuation tool
- Market reports
- CRM with lead activity tracking, SMS lead autoresponders and 3rd-party integrations.
Exclusivity: No
Trial period: None specified
Contract requirements: None specified
Zurple
Best for automated lead nurturing
Zurple generates real estate leads within your target market (up to 10 areas) with branded landing pages that pull in MLS listings for your area. Once a lead is input into its CRM, Zurple sparks conversations via text or email with your leads from all sources and alerts them to new listings in their area of interest. Automated conversations will nurture your prospects until they become “hot leads” — allowing you to jump in with a human touch to bring sales across the finish line.
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PricingStarting at $309 per month, you can also purchase search engine marketing (SEM) services from Zurple, additional sites at $100 per month, per site, and upgrade to include their Pipeline Boost feature.
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Pros + ConsPros:
Cons:
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Features- Provides personalized and timely engagement with leads from Zurple and other sources
- Offers branded landing pages with an MLS listings feed for your target market (up to 10
- Tracks lead behaviors online and in the real world to understand where they are in the purchasing process
- Uses behavioral-based communications to build a rapport with leads at key points in their journey
- Video and social media marketing tools
Exclusivity: Yes
Trial period:
Contract requirements: Six-month minimum
zBuyer
Best for customer service
zBuyer offers a suite of tech-forward features, such as email and SMS marketing, a mastermind group, and marketing assistance, in addition to its real estate lead generation services. What sets it apart is its commitment to transparency and exceptional customer service. Nevertheless, online reviews suggest zBuyer could further enhance its service by providing exclusive real estate leads to users seeking top-quality prospects.
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PricingStarts at $400 per month; can vary by zip code
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Pros + ConsPros:
Cons:
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Features- Industry mastermind group
- Customizable lead packages
- Lead replacement policy
- Connected to HousingNow.com
Exclusivity: No
Trial period: None specified
Contract requirements: Flexible contract
Our methodology: How we chose the top real estate lead generation companies for agents for 2024
HousingWire is the destination for industry leaders and decision-makers to stay informed and stay ahead of what’s going on in the U.S. housing industry.
We bring decades of combined experience in the real estate industry as agents, brokers and marketers to find the best real estate tools for every type of agent, broker and team. We also crawled the web so you don’t have to, analyzing a sample of reviews across social media, the Better Business Bureau (BBB), and online discussion forums.
To determine which real estate lead generation companies are best for industry professionals, we’ve analyzed dozens of products and platforms, weighing the pros and cons of each alongside both quantitative and qualitative data like price, special features, ease of use, return on investment, client support and customer reviews.
Real estate lead generation companies: FAQs
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1. Are lead generation companies worth it in real estate?Yes, lead generation will truly be the lifeblood of your business’s success. It may seem challenging to generate real estate leads at first, but once you build up a current of strong, qualified leads, you’ll see how much less effort will be necessary to sustain sales.
Many real estate professionals turn to lead generation companies like the ones listed above to streamline the process and access more potential clients. While some agents have achieved significant success with these services, whether they are worth it (or not) depends on your individual circumstances. Assess your budget, target market and specific goals before investing in any service. Also, determine which aspects of marketing you are least comfortable attempting on your own and start outsourcing there.
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2. Where do real estate agents get most of their leads?Real estate agents acquire leads from multiple sources. While real estate lead generation companies are one option, agents also obtain leads through traditional avenues like referrals, open houses, community events and their personal networks. Real estate professionals use online platforms, such as social media and websites, to attract potential clients outside of their immediate local area. The choice of lead generation methods may vary, but it’s always a great idea to diversify your lead channels for the most well-rounded approach.
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3. How do I find the best lead generation company for real estate?Our team of real estate experts recommends choosing a real estate lead generation company that custom-tailors its services to you. There’s no sense in paying for leads outside of your zip codes or from demographics that aren’t going to be interested in the properties in which you specialize.
The quality of leads you’ll get from a lead generation company will vary widely based on the advertising strategies the company uses, how (or if) they vet leads, and if their leads are exclusive to you. While no lead generation company can guarantee their leads will transact quickly, the best companies can target leads in your specific niche, vet them, and send them only to you.
Choose companies that offer transparent pricing and clearly defined lead sourcing methods, avoiding hidden fees or unclear processes. If possible, opt for a trial period to assess the company’s performance before making a long-term commitment.
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4. Should I pay for leads in real estate?Yes. Like any lead generation strategy, paid leads are an investment in your business. Just keep in mind that it might take a few weeks or months to see a return. It’s still a long game.Your ROI from paid leads will depend on the nurturing strategies you use and how well you can implement them today, next week and six months from now. Automated conversion and nurturing tools can help, but the most successful agents build relationships with leads. This is why simple check-in phone calls are so powerful.
Paid leads may offer quantity, but their quality can definitely vary. Decide whether you prefer a smaller number of high-quality, active leads or a larger volume with potentially more “cold” prospects. It’s also wise to diversify your lead generation methods. While paid leads can be a part of your strategy, don’t overlook organic methods like referrals, networking and your overall online presence
The full picture: Top real estate lead generation companies for 2024
The lead generation landscape is more dynamic than ever, with a range of top companies offering lead gen services tailored for agents, teams and brokerages. Whether you opt for an all-in-one lead generation platform like Real Geeks, a major marketplace like Zillow Premier Agent, or specialized solutions like Catalyze AI, the key is to align your choice with your skill level, budget and target market.
If you’re a brand new agent, an all-in-one system that generates buyer leads and includes marketing tools to convert them, like Market Leader or Real Geeks will have the best ROI. Agents with four to 10 years of experience should opt for more advanced (and more expensive) systems that leverage predictive analytics to deliver seller leads that are highly likely to sell. Smartzip and Offrs are our top picks in this category. Finally, teams and brokerages will benefit most from high-priced platforms like Ylopo that can target hyper-local leads and convert and nurture them for the long haul with sophisticated AI tools.
We’ve thoroughly researched the top real estate lead generation companies and weighed the pros and cons to help you make an informed decision to support your business.
